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 Forward/Adelante, Virginia’s first bilingual business journal, is distributed quarterly throughout Central Virginia. Since 2008 our readership has grown from 3500 to now reaching over 10,000.The primary objective of Forward/Adelante is to encourage all Virginians to focus on the wonderful contributions being made by the newest members of our dynamic business environment...those that have come from South and Central America, the Islands, Spain, Mexico and other parts of the world seeking the security and the freedom to pursue the unlimited opportunities in the areas of trade, education, business, and the arts. Forward/Adelante bridges the gap of language and culture to enable Spanish-speaking businesses to communicate with and access the services and information offered by their English-speaking and more established counterpart. We encourage a two-way relationship between both parties by creating multi-faceted tools for reaching out, including our bilingual business journal, online social media presence, our Chapter 6 Networking events, Out and About events, and active participation with several Chambers of Commerce and government resource centers. The process of assimilation into the American cultural landscape begins with communication. Breaking cultural divides and working together is what cities such as Charlottesville, Staunton, and Harrisonburg do best – and Forward/Adelante is listening. How can we help YOUR business operate more effectively in today's multicultural environment? As a Realtor serving the Charlottesville VA market, Olga Morse began to notice that the area’s growing Hispanic population needed a platform to build relationships within the business community. Olga was inspired and in 2008 she developed Forward/Adelante as a means to mentor, assist, and lead Virginia’s new residents coming from many parts of the world to invest in the growing economy. Our Purpose: We help companies increase sales by offering a creative range of targeted, brand exposure benefits. We Deliver Results: When you’re getting calls and referrals from us, then we know our efforts are working for you. We measure results by keeping track of the number of referrals that are coming through our various brand exposure outlets. We also measure results based on a few other factors including: click-through and impression rate of your banner ad placement on our website and e-letter, and number of referrals coming from our Chapter 6 networking events. Brief Description: We have prepared a fresh batch of exciting exposure opportunities that gives a boost to our advertiser's overall competitiveness. Along with our magazine distribution to key locations throughout the larger Charlottesville area, our advertisers will receive further brand exposure such as:
Forward/Adelante strongly believes in promoting confidence through education and is therefore highlighting practical housing and land purchase advice, current news and insight, plus incredible opportunities called, "WOW Houses" and "Amazing Deals" that are hot on the market. Partners include: Economic Development Office of Charlottesville: Their mission is to serve as a catalyst for public and private initiatives that promote the long-term economic vitality of Charlottesville. They are working with Forward to create workshops and networking events. 57interest design + web: Their mission is to help companies boost profits by expanding their web presence and targeting their niche. They're currently building Forward's web infrastructure. Radio Group and WINA Radio Station La Gran D and 96.1 Radio in Harrisonburg Members of: Charlottesville, Fluvanna, Harrisonburg-Rockingham, and Greater Augusta Chambers of Commerce: They promote business through networking. A vital source of information and education at the local level.
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